has announced the opening of a new Boutique at 125 North Robertson Boulevard.
Gabrielle “Coco” Chanel said, “Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” The irreverent, of-the-moment spirit of Robertson Boulevard was influential in the creation of this new design concept. The airy open space of the Boutique resembles a gallery: clean lines in a simple cube which serve as the backdrop for a new vision for a CHANEL Boutique. Whereas the CHANEL West Coast Flagship on Rodeo Drive features a full range of CHANEL RTW, FJ, Shoes and F&B, the Boutique on Robertson reinvents that formula for a different locale. The new Boutique presents a tightly focused and constantly renewed selection of products, hand chosen from the world of CHANEL and shown in a dynamic environment to offer a new point of view. The space is flexible, able to be merchandised in a changeable way and therefore able to present a selection of products shown together to tell a story. The attitude of the neighborhood inspired a Boutique reflective of the moment and location.