Another awards ceremony has taken place recently in France. It’s the Andam awards, given by the Association Nationale pour le Développement des Arts de la Mode, which previous winners include A-list designers such as Martin Margiela, Bernard Willhelm, and Vikor & Rolf.
This year the lucky winners were: Richard Nicoll, Commuun and Toga, and the already famous, Bruno Pieters. Although it is not explicitly stated how much money they won, I’m assuming it’s well over the 50,000 Euros. The prize is not only raised by Andam, but partners from the private sector such LVMH and Swarovski donated relevant amounts of money. The purpose of this award is to help them mount a collection of haute couture, ready-to-wear or accessories, thus giving them a decisive boost for the launch of their own labels.
At Andam they believe that by promoting events like this, not only the talented designers will succeed, but France itself. Mainly because of the creation of new projects in France, but also because people will have more delightful options to choose from - and this will help France’s economy and attract new visitors.