It’s been reported that Salvatore Ferragamo has enlisted two famous Supers – Claudia Schiffer and Stephanie Seymour – to star in his fall ad campaign. Both Schiffer and Seymour rose to fame during the Supermodel era of the early 90s and have experienced career resurgences in recent years. Schiffer recently walked for the Chanel 2008 cruise collection and stars in the accompanying ad campaign.
The super trend carries through to Dolce & Gabbana. The Italian duo have nabbed Brazilian Gisele Bunchden, arguably the only Super of the last 10 years, to be the face of the new The One fragrance, which will hit US shelves sometime this summer. The choice of Gisele comes as no surprise seeing as she opened the Fall 2007 show, clad in a metallic gold dress and black studded cummerbund.The fragrance is the first from the company since signing a deal with Proctor & Gamble Prestige Products.
Over at Christian Dior, French actress and Bond girl, Eva Green, has been tapped to be the face of a new Christian Dior fragrance, slated for a fall release. The actress, best known for her recent portrayal of the dark Vesper Lynd in “Casino Royale” was spotted at the Cannes Film Festival wearing a Japanese-inspired creation from the spring 2007 Haute Couture collection.
At retail, Gap Inc., after enrolling Claire Danes and Patrick Wilson to show of their dancing skills in the “Boyfriend Trousers” campaign, have reverted back to models. Sources say Caroline Trentini has been booked for the next Gap campaign along with Chanel Iman and Coco Rocha. The campaign will be shot by Mikael Jansson and styled by Marie Amelie Suave. It’s the second time this year Gap has opted for models - you may recall the model-heavy ‘Khakis with Attitude” campaign that featured Jessica Stam, Carmen Kass, and Liya Kebede, amongst others.
