Hip hop star LL Cool J is set to create a new fashion collection for , Sears. The singer, who already has his own Todd Smith menswear range, will create the new line for women,
"I was raised by a matriarch, I have a wife and three daughters, so I know what women are looking for when they shop for clothes," he told WWD.
"My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman's body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn't fit, she won't come back."
"Clothes have to make a woman feel good, relaxed and sexy," he adds. "We are going to be constantly looking at fine-tuning the fit and we'll get it right.
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