Just Cavalli's new advertising campaign for Just Cavalli Men's Underwear collection will run starting in June 2008 in a selected number of Italian and international magazines. The campaign features 5 players from the Italian Rugby team—Montepaschi Viadana, who has played in the National Excellence Championship Super 10, Italian Cup and the prestigious European Competition "Heineken Cup".
The Montepaschi Viadana team was founded in 1970 and has won various national trophies. For more information on the Montepaschi Viadana team please check out www.rugbyviadana.com.
The ad campaign was shot by photographer Gianpaolo Sgura in the team’s official locker-room.
The advertising campaign features:
Aldo Birch all
Ross Curlew
Matthew Harvey
Hayden Pedersen
Kaine Robertson (Kaine is also playing in the Italian National Team)
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