American Apparel is defending its use of actor Woody Allen’s image on two billboards in New York and Los Angeles, claiming the campaign “was meant strictly as a social parody,” DNR reports
In a statement to DNR, American Apparel company representatives said although it normally uses the two billboards for commercial purposes, “we also use them as a vehicle for non-commercial, social and political commentary.”
“We had no intention of selling garments through the use of Mr. Allen’s image … We will make every effort to resolve this with Mr. Allen in an amicable way,” company representatives said.
The lawsuit, filed Monday in U.S. District Court in Manhattan, seeks damages for false endorsement and “blatant misappropriation and commercial use of Allen’s image,” according to the complaint.
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