Rachel Bilson's Edie Rose For DKNY
Rachel Bilson will design a junior sportswear line for DKNY entitled Edie Rose, which will debut in stores from September. 'This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right.' 'This line is my main focus right now' she tells WWD, ' I can't draw at all, so I won't be doing any sketches, but I am learning to sew. I think it's important to know more about the whole process of making clothes.' Kevin Monogue, president of DKNY added, 'Our customer has a real emotional connection with Rachel and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection.'