Victoria's Secret is desperate to move away from their overtly sexy image. According to Vogue UK, the company declares it is to embrace an "ultra feminine" look in coming seasons.
Company chief executive, Sharen Turney, tells today's Daily Mail: "We use the word sexy a lot and really have forgotten the ultra feminine."
"I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word 'sexy'," Turney explains
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