Hervé Léger to show @ New York FASHION WEEK FOR FALL 2008

BCBGMAXAZRIAGROUP plans to show their Hervé Léger by Max Azria ready-to-wear collection during Fall 2008 Mercedes-Benz Fashion Week. This will mark the first time since the mid-nineties that the collection will be presented on the runway, and the first time ever that it will be shown in New York. The collection was originally shown in Paris.

“I’m thrilled to be bringing the glamour and sensuality of Hervé Léger by Max Azria to the New York runway, “ said Max Azria, designer, chairman and CEO of BCBGMAXAZRIAGROUP. “I’ve spent the last year focusing on redesigning and reinventing the brand, while staying true to the house’s heritage.”

The original Hervé Léger fashion house was founded in 1985 and acquired by BCBGMAXAZRIAGROUP in 1998. With fashion moving in the direction of more feminine, shapely silhouettes, in the past year the Hervé Léger look experienced a resurgence in popularity. Recognizing this, Azria relaunched the Hervé Léger label with his own designs that have since been embraced by celebrities such as Kate Bosworth, Victoria Beckham and Catherine Zeta-Jones, among others.