Pepe Jeans London has acquired a European license from the Andy Warhol Foundation to produce a collection of apparel and accessories dubbed The Andy Warhol Collection by Pepe Jeans London, WWD reports.
Nish Soneji, managing director of Pepe Jeans Europe, says "Pepe Jeans London is a brand that achieves innovative originality in all its activities." "Andy Warhol being a contemporary icon, immersed in the same ethos, made it a natural pairing of a preeminent jeans brand with an iconic timeless artist."
The 250-piece men's and women's collection will make its debut at Pitti Uomo in Florence in January.
The collection will comprise two lines, called Pop and Factory.
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