Burberry's new fragrance, The Beat, will be on sale worldwide from March with a complete range of eau de parfum in 30 ml, 50 ml, and 75 ml sizes reports Vogue UK. Ancillary products include shower gel, body lotion, and an elixir parfum.
The mood of the perfume was directly inspired by the music from "Kasabian, Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis" and it incorporates three core notes - Ceylon tea, iris accord, and bluebell. Other key notes are: bergamot, cardamom, pink pepper, mandarin, white musk, vetiver and cedarwood. The women's perfume is described as a sparkling woody floral scent.
Agyness Deyn joined Christopher Bailey to kick off the UK leg of their tour introducing and celebrating The Beat, Monday night at Koko in Camden. Deyn, is featured in the scent's print ad campaign photographed by David Sims. British band The Fratellis, collaborated with Burberry to produce the soundtrack for The Beat's complementary television campaign.








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