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Guy Laroche : "We need to re-create an identity"

Submitted by frillr on Mon, 2007-11-12 14:15.

Guy Laroche Campaign>

Guy Laroche has hired Swedish designer Marcel Marongiu as consulting artistic director, in a bid raise the houses's profile, Vogue UK reports.

"We made every mistake that a fashion brand can make," Hendrik Penndorf, Laroche's ceo, admitted to WWD.

"We need to re-create an identity."

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