Jimmy Choo will unveil its first fragrance in the spring of 2009 reports FashionWeekDaily.
“Jimmy Choo is a brand which is raising the spirits and capturing the hearts of women all over the world,” said Tamara Mellon, founder and president of Jimmy Choo, in a statement. “This exciting new partnership will not only give us the ability to meet the demand for a fragrance, but also achieve my original vision for Jimmy Choo to be one of the most treasured luxury brands.”
Robert Bensoussan, CEO of Jimmy Choo, who will hand over the reins to the new chief executive Joshua Schulman this week, said, “The management of Jimmy Choo is delighted with today’s announcement and has found the perfect partners in Selective Beauty. Since its launch in 1996, the company has enjoyed unparalleled growth and we believe this agreement will enable us to realize the true potential of the brand.”
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