
Chanel's Mobile Art exhibition that was slated to travel to major cities worldwide in a Space-Age pre-fab structure by architect Zaha Hadid is over.
"Considering the current economic crisis, we decided it was best to stop the project," said a Chanel spokeswoman. "We will be concentrating on strategic growth investments."
Conceived by Chanel designer Karl Lagerfeld with Hadid, the Mobile Art exhibition was one of the most ambitious art-meets-fashion cohabitations embraced by the luxury and fashion worlds.
Chanel planned to use Hadid's building to accrue brand equity by displaying artworks inspired by Chanel's 2.55 quilted, chain-strap handbag, WWD reports
Submitted by frillr on Sun, 2008-12-21 16:57.