Chanel Cancels Mobile Art Tour

Chanel Cancels Mobile Art Tour



Chanel's Mobile Art exhibition that was slated to travel to major cities worldwide in a Space-Age pre-fab structure by architect Zaha Hadid is over.

"Considering the current economic crisis, we decided it was best to stop the project," said a Chanel spokeswoman. "We will be concentrating on strategic growth investments."

Conceived by Chanel designer Karl Lagerfeld with Hadid, the Mobile Art exhibition was one of the most ambitious art-meets-fashion cohabitations embraced by the luxury and fashion worlds.

Chanel planned to use Hadid's building to accrue brand equity by displaying artworks inspired by Chanel's 2.55 quilted, chain-strap handbag, WWD reports






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